Lead them through a series of questions that they will ask themselves to get them thinking about the things that they desire the most. Help them dream about the outcome that they could achieve.
You might ask them questions like this...
"I've got a quick question for you..."
"Have you ever wanted to [enter outcome here]?"
"Come on... you know everyone is talking about [enter outcome here]"
Agitate their past fears. Chances are this is not the first they have thought about solving their problem. This is why they are searching for you online! Trigger their previous failures in their brain by using phrases like...
"So... why hasn't this happened for you yet?"
"This isn't the first time you've been looking for a proven way to [enter outcome here]... is it?"
"When is it your turn?"