HEADLINE: Your Coaching Program Name
SUB HEADLINE: A Special Tag Line For The Result Your Coaching Can Help Your Client Achieve
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Headline: Captivate Their Attention By Interrupting Their Current Situation
You want to stop them in their tracks and suck them into reading your copy. 

Use phrases like this...

"It happened again, didn't it?"

"I know your story"

"Everyone's situation is different, but the results are usually the same"
HEADLINE: What Do They Want The Most?
Lead them through a series of questions that they will ask themselves to get them thinking about the things that they desire the most. Help them dream about the outcome that they could achieve. 

You might ask them questions like this... 

"I've got a quick question for you..."

"Have you ever wanted to [enter outcome here]?"

"Come on... you know everyone is talking about [enter outcome here]"

Agitate their past fears. Chances are this is not the first they have thought about solving their problem. This is why they are searching for you online! Trigger their previous failures in their brain by using phrases like...

"So... why hasn't this happened for you yet?"

"This isn't the first time you've been looking for a proven way to [enter outcome here]... is it?"

"When is it your turn?"
HEADLINE: Present Your MAIN Promise (the one main thing your ideal client wants that your coaching can help them with)
HEADLINE: Introduce Yourself
This is where you are going to share your own story. 

Who are you? 

What have you been through personally that will relate to your ideal client?

What is it that makes you the expert?

What led you (or your client) to the point where you/they needed to make a real change? 

Were the cards stacked against you/them? Address the fear of your reader and lead them through the decision to make a change.

Tip: Be dramatic when you are telling your story. Imagine you are telling the story of a movie!
HEADLINE: It's Not Their Fault
Let them know that it is not their fault that they couldn't do this before or on their own. 

"For years, they had been telling me _____, and when I figured out that it wasn't true, I was finally able to break out of their chains and get the results I deserved."

Who or what is really to blame for the reason nothing has worked out? 

"The real problem is _____. They/This were the ones keeping me from ____."

Now show them how fast you/your clients progressed once you/they realized the truth

"Once I realized ________, that's when we started to ______ really fast!"
HEADLINE: What People Are Saying About Your Coaching
Testimonial Goes Here



Client Name Here
Testimonial Goes Here



Client Name Here
Testimonial Goes Here



Client Name Here
Testimonial Goes Here



Client Name Here
HEADLINE: Don't Just Take My Word For It... See For Yourself
HEADLINE: Announce The Name Of Your Coaching Program/Package




HEADLINE: Explain What Emotional Benefit They Will Get When They Commit
"But, before you get started, let me ask you a question...

Would you like to get access to ______?

For less than the cost of a cheap meal for two, you can get access to everything inside of [Your Program Name Here]. 

Now, while it would be impossible to show you ALL of the benefits of _____, I want to show you some of the things that you'll experience as soon as you're on the inside."
Main Feature
Explain the feature and benefit
Main Feature
Explain the feature and benefit
Main Feature
Explain the feature and benefit
HEADLINE: Bonuses Go Here
SUB HEADLINE: Total Value Of Bonuses Here
Bonus #1
Explain the feature and benefit

Valued at $$
Bonus #2
Explain the feature and benefit

Valued at $$
Bonus #3
Explain the feature and benefit

Valued at $$
HEADLINE: Bonuses Go Here
SUB HEADLINE: Total Value Of Bonuses Here
Bonus #1
Explain the feature and benefit

Valued at $$
Bonus #2
Explain the feature and benefit

Valued at $$
Bonus #3
Explain the feature and benefit

Valued at $$

HEADLINE: If All This Did Was ____, Would It be worth it?

HEADLINE: Announce Your Guarantee Here
"I'm going to take all the risk, and give you my [crazy name] guarantee."

Explain your guarantee here
HEADLINE: Create Scarcity And A Sense of Urgency To Book Their Call Now
Support your headline with a little copy here. 

"So click the button below right now, and you'll be taken to a scheduling link to book a call with me. After you select a time that works best for you, you'll be given all of the details for our chat!"
HEADLINE: Make Them Feel Like They Might Miss Out If They Don't Book A Call
Explain that they need to make a decision, and it doesn't matter if they choose to book a call or not.

"You see... it doesn't matter to me if you chose to book a call right now or not. 

I'll still be going about my daily business and helping my clients [getting some result] with absolute certainty - whether you chose to join us or not. 

However, without the help of [insert program name here], you'll ALWAYS be [insert their one main problem here]. 

I know it sounds kind of harsh, but I think you'll agree that it's true."
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